Max Fraunhofer

Self-employed

A deliberate experimentation phase. Building an AI toolset out of Claude skills that makes everyday product work much faster — brief, review, sign off rather than typing everything myself.

• Built 49 custom Claude skills (outreach, research, copy, video, infra)
• Spurwert — workshop software for auto shops (pre-MVP, own pilot shop)
• Studio 48°Nord: 610 sales, 4.9★, Etsy Star Seller (3D-printing shop)
• automuc.de — pilot site for an auto shop in Munich-Giesing
• Sparring for founders and SMBs: MVP logic, AI integration, conversion optimization

yoummday GmbH, Munich

Owned strategic product vision for platform features: talent recruiting, shift planning, project setup, phone dialer. End-to-end: discovery → build → rollout → measurement. C-level communication for business cases and budget.

• NPS of the recruiting module 68 → 80 in 12 months
• ~600 hires and 260 freelancer scorecards per month via a self-built module
• 25% shorter onboarding time by replacing the external recruiting system
• €400k budget secured at C-level for WFM rebuild (target: eliminate 90% of manual work)
• Built AI portfolio: Auto QA, Voice of Customer, live call guide
• 41% of all calls auto-filtered as voicemail → sales efficiency

Randstad Germany

P&L ownership, GTM strategy, international expansion after integrating the GULP Direkt platform into the Randstad group.

• +32% margin growth (2022 — 2023)
• External assessment (Hogan + Raven's APM, 70th — 84th percentile)

GULP Direkt

Freelancer platform for IT & engineering. Very small team (~6 people: 3–4 dev + 1 PO + 2 marketing). KPI reporting, market and competitor analysis, agency management.

• EBITA −€598k → +€1.34M in three years
• +123% company registrations in year one
• +63% YoY sales growth (2018 — 2019)

mobalo GmbH

Digital strategy, business development, marketing. Steep entry into product thinking in a startup context.

maxht.de

SEO consulting and website builds for various companies. In parallel, co-founded Germany's largest furniture price comparison site (limited company, managing director). Built up the digital presence of what's today the most successful independent motorcycle workshop in Munich.

SIXT · E-SIXT

First entry into SEO, affiliate marketing, WordPress. The insight that drove everything that followed: "The internet offers enormous opportunities with very little capital."

Work & Travel, Australia

A year out — lighting and sound for trade-show builds, kitchen work. Change of place, earning my own money, change of perspective.

ProSiebenSat.1

Digitization / digitizing tapes. First job — right after school.

Munich University of Applied Sciences

Alongside self-employment (maxht.de). Co-founded Germany's largest furniture price comparison site and led it as managing director.

Vocational high school, business, Munich

Claude skills system

Leadership assessment Randstad

Languages & tools